It’s pretty exciting to start your auto repair business and at the same time, it is challenging and kind of exhausting. The industry itself is already physically demanding and juggling it with the task of marketing and growing your business can be a bit overwhelming for starters.
So where do you start and how do you do it?
A great initial step is to identify the strengths of your business and what separates it from your competitors. From there, you can construct a simple yet up-to-date plan to take your business to the next level.
Here are 4 business growth ideas that you can apply to help you leverage your business and attract more customers:
Set-up your business online
This is the best place to market your business nowadays. Let your business be known online which you can do by setting-up a customer friendly website that will serve as your online storefront. You can basically do this by yourself or use online services such as Supertap to help you establish your own online store with the complete solution such as managing your bookings and payments.
Expand your network in social media
Social media made it easier to connect with your potential customers and also like-minded individuals. Currently, we have the 3 big social media platforms: Facebook, Instagram and Twitter. One of the best things about these platforms is that they have a lot of free advertising features that you can utilize. Another is that there is a broad amount of users which you can engage with easily.To strategically expand your network, you also have to consider building deep connections and real, targeted relationships. Running paid targeted advertisements can immensely help you with that.
Encourage referrals with incentives
About 83% say that they trust the recommendations of friends and family according to Nielsen. By adding incentives to your referral program, you can entice more of your customers to recommend your services to their friends and family. Study says that two-sided incentives work well for both referral between strong ties (family/friend) and weak ties (casual acquaintances). For every referral that they make, you may offer discounts which can be both for the advocates and their friend/family that they referred.
Get reviewed by your customers
Some customers that do self-guided research for a service they want to avail jumps right immediately to the customer proof and review. They will base more of their purchasing decisions from these since these will give them an idea about the quality of service that the business offers. Encourage your customers to leave a review on your website by asking them personally or through an automated email after each transaction. Set-up a quick and simple review template for them to fill out. You can do this in your business social media accounts like in Facebook or online platforms like Supertap that will help you automate the option for a customer review instantly after each transaction.
Implementing these strategies can be a great start in getting your brand out there. Don’t get too overwhelmed because there are available solutions that could save up so much of your time and it doesn’t need to be that costly to do all of these using online platforms like Supertap. Utilize the game plan above and your auto repair business will surely level up in terms of growing your customer base and becoming more profitable!