The 3 best ways to make your courier business more profitable
Updated: May 5, 2021
Courier businesses are in high demand, but demand doesn’t immediately translate to profit. If you’re reading this, you probably want to increase your profits for your courier business. The first thing you need to know is that there is no shortcut for increasing profits. Here are the top 3 ways to do that.
Reach out to your local community
For companies, delivering products to customers and documents to clients easily is crucial to keeping the business running smoothly. There are many companies, big and small, that are looking for couriers who could do this for them at a reasonable cost. Aside from affordability, the speed, reliability, and convenience of using your courier are valuable to them. Get in touch with these companies and make a proposal to provide your services to them, highlighting the benefits of using your service for their business.
Another purpose for reaching out to your local community is to partner with non-competing businesses, such as restaurants, retail shops, and cleaning services. Instead of offering them your services, you can cross-promote each other’s services. That way, you can both reach an expanded client base with similar interests, which is a huge advantage. People who use your services can receive discounts on your partner company’s products and services and vice versa.
Improve customer service
Customer service is the heart and soul of your business, which is why you have to make your customers’ experience with your services as convenient as possible. Rise above their expectations by using these tips:
Allow them to track on-demand or rush orders real-time. If you offer on-demand bookings, customers will be anxiously waiting for their delivery to arrive. You can make them feel more comfortable by showing them the exact location of their orders real-time.
Provide status updates. This one is especially useful for scheduled deliveries. When their orders are out for delivery, send them a message that your courier is on its way to them.
Integrate a chat or automated customer service feature. Customers can easily channel their concerns through a chat option or automated customer service feature. They can ask questions about their orders, ask about your services, and even give feedback.
There are many tools that can help you do these, and surely, IT consultants can integrate these features into your website or app. However, Supertap is an ultra-easy and affordable platform that provides you with your own website where customers can directly book services, track orders, and chat and call you, and your own personnel app where you can manage your staff, track their location, and reach them easily.
Advertise your business
While word-of-mouth marketing is definitely effective, you also have to put yourself out there if you want more people to book your services. There are 3 main ways to advertise your courier business:
Let Facebook and Google Ads help you. Half of all advertising is now done online. Why? Because it’s affordable and super effective. Facebook and Google Ads are leading the world’s digital advertising field. They require zero background knowledge of advertising and marketing. On Facebook, simply make a Facebook page for your business, after which you can already start making ads. On the other hand, you just need to input your business name and website for you to create an ad on Google.
Here’s how to start your own Facebook and Google Ad. Once you start running them, keep track of your Return on Investment by checking the amount of sales and website traffic generated by your ads.
Use social media to market your business for free. Tons of brands do it, and so should you! Your Facebook, Instagram, Twitter, and even Snapchat accounts are your ticket to high customer engagement. Once your customers take notice of your posts and follow you, you can then market your services to them for free.
Keep it natural. Remember to make your posts relevant to your customers and tailor it to the audience of each platform. On Instagram, focus on posting pictures and videos of your business, services, and customers. On Twitter, share events and talk to your customers through Tweets. On Facebook, share inspirational, emotional, and funny stories. On Snapchat, document what happens behind the scenes everyday. The goal is to build a close relationship with your customers.
Take notice of real-world advertising. Since the nature of your business is highly personal and community-based, do make use of real-world advertising such as flyers, business cards, and posters. Distribute flyers around your neighborhood, hang up posters at bus stops, and give your business card to customers and clients. While digital advertising is the most frequently used type of advertising today, traditional advertising still has its merits.With print ads, people become more attached to your brand, and they remember you longer.